Lucid Motors

Lucid Motors is an luxury automotive company that’s revolutionizing the electric vehicle industry.

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OVERVIEW

Lucid Motors redefines the luxury electric vehicle industry by blending a spirit of optimism with California-inspired innovation.

For its inaugural launch, the brand sought a strategic partner to move beyond the “startup: label and establish its digital presence as the new benchmark for high-performance mobility.

SERVICES
Creative content creation, visual Design, video editing

DELIVERABLES
Design system, in-feed posts, stories, video

Smartphone displaying an Instagram post of a car interior with black leather and orange stitching.

APPROACH

Social media serves as a virtual showroom, captivating potential buyers and car enthusiasts. The strategy anchors Lucid in the California lifestyle, using cinematic imagery and iconic locations to link the brand’s design philosophy to its geographic identity. The narrative showcases power and range, establishing a “post-luxury” aesthetic across all platforms.

A luxury car parked on a road near the Golden Gate Bridge with a smartphone displaying car features and packages.

California Interiors

California Interiors is a multi-platform campaign that showcases the Lucid Air’s interior craftsmanship through four iconic Californian destinations: Santa Monica, Santa Cruz, Tahoe, and Mojave. The campaign connects vehicle detailing to its geographic muses by aligning interior materials and textures with the landscapes that inspire them.

Air Spec series

This monthly series provides an in-depth look at Lucid Air’s engineering. Through sophisticated visuals and interactive Instagram Story quizzes, it showcases the mechanics behind the vehicle. This educational approach engages enthusiasts while highlighting the cutting-edge technology that makes Lucid Motors exceptional.

Smartphone displaying a quiz screen for Lucid Motors' SPEC Series with four multiple-choice questions about the electric drive unit, set against a dark background with a faint image of the drive unit.

MotorTrend Car of the Year

To capitalize on Lucid Motors’ MotorTrend Car of the Year win, a real-time social campaign transformed the milestone into a high-impact brand moment. By bridging paid and organic channels, the campaign uses live coverage and polished visuals to amplify the achievement.

A man in a suit holding a trophy while another man in a suit is smiling and pointing at him, with a group of people in line watching and taking photos in the background.

RESULTS

By merging technical precision with elegant storytelling, the reimagined social strategy cemented Lucid Motors as a leader in the luxury electric vehicle space. It drove a 29% growth rate, while fostering a highly engaged community and increasing brand notoriety.

Collage of futuristic car images, including a man driving a vehicle interior, a sleek car parked on a hillside at sunset, and an urban street scene with city buildings and a modern car in motion.