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    <lastmod>2026-02-17</lastmod>
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      <image:title>Lucid Motors - California Interiors</image:title>
      <image:caption>California Interiors is a multi-platform campaign that showcases the Lucid Air’s interior craftsmanship through four iconic Californian destinations: Santa Monica, Santa Cruz, Tahoe, and Mojave. The campaign connects vehicle detailing to its geographic muses by aligning interior materials and textures with the landscapes that inspire them.</image:caption>
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      <image:title>Lucid Motors - Air Spec series</image:title>
      <image:caption>This monthly series provides an in-depth look at Lucid Air’s engineering. Through sophisticated visuals and interactive Instagram Story quizzes, it showcases the mechanics behind the vehicle. This educational approach engages enthusiasts while highlighting the cutting-edge technology that makes Lucid Motors exceptional.</image:caption>
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      <image:title>Lucid Motors - MotorTrend Car of the Year</image:title>
      <image:caption>To capitalize on Lucid Motors’ MotorTrend Car of the Year win, a real-time social campaign transformed the milestone into a high-impact brand moment. By bridging paid and organic channels, the campaign uses live coverage and polished visuals to amplify the achievement.</image:caption>
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    <lastmod>2026-02-17</lastmod>
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    <lastmod>2026-02-17</lastmod>
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      <image:title>UNC Health</image:title>
      <image:caption>A healthcare information flyer with headlines about finding the right care, diversity, and COVID-19 visitor guidelines at UNC Health.</image:caption>
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      <image:caption>Navigation menu with options: Careers, Contact Us, Request an Appointment, Sign Into MyChart on a dark blue background.</image:caption>
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      <image:title>UNC Health</image:title>
      <image:caption>Grid of diverse illustrated healthcare professionals, including doctors and nurses, with different hair styles, colors, and facial features, all wearing green scrubs and stethoscopes, set against a light blue background.</image:caption>
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      <image:title>UNC Health - Inclusive by design</image:title>
      <image:caption>The new website prioritizes accessibility through high-contrast typography and a streamlined interface. Beyond aesthetics, these layouts bridge the gap between patients and providers with human-centered architecture. Even in low-bandwidth areas, the Doctor Match tool remains fast and reliable. The high-speed booking engine removes technical barriers, granting every patient access to world-class care regardless of their connection.</image:caption>
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    <loc>https://www.madelynnehewett.com/hancock-whitney</loc>
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    <lastmod>2026-02-17</lastmod>
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      <image:title>Hancock Whitney</image:title>
      <image:caption>Color swatches of various shades of blue and gray, labeled with their names, RGB values, and hexadecimal color codes. The swatches include Dark Blue, Light Blue, and Gray shades.</image:caption>
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      <image:title>Hancock Whitney</image:title>
      <image:caption>Hancock Whitney logo with a dark blue background, white circular outline, and a stylized 'W' in the center.</image:caption>
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      <image:caption>Two rectangular buttons with labels and play icons, one in light blue and the other in dark blue, on a light blue background.</image:caption>
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      <image:caption>A design layout showing six sections with headings, font details, colors, and sizes for demonstration purposes.</image:caption>
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      <image:title>Hancock Whitney - From inbox, to account</image:title>
      <image:caption>By aligning the email experience with the live website and taking a mobile-first approach, Hancock Whitney now delivers a seamless journey, guiding clients from inbox to account. Strategic CTAs drive conversions, encouraging users to engage with both their accounts and the website with ease.</image:caption>
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